Logo development

The first thing i thought of when i heard the name Illumination was a lightbulb, so thats where i started with my designs. I tried out black backgrounds with bright text because i thought the text would seem to be illuminating the page but i didn't like hoow dull it looked so i moved on to using pastel colours and wee hand drawn sketches of lightbulbs as i thought the "doodle" look would go welll with our company.