My part was to design the logo and have an input in branding, for the group business "Illumination" When researching the name we discovered that we couldn't use it because of another established business so I came up with changing it to "Illoomination" which we switched to using.
Illoomination is an illustration and animation company, that gathers business from larger companies outsourcing overflow work to us. It also takes on its own clients from the off aswell.
These are the first designs i worked on, most of them using the title Illumination as i had started work before we found out we had to do a name change.
These are the initial sketches i completed for the logo design, all based around a ligtbulb as thats what i first thought of when i heard the name Illumination, i also worked on some cartoony, doodle fonts to use aswell.
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